By Ruben Hernandez Latinos keep leading the trends for social media activity, according to a new Pew Report About 80 percent of U.S. Latino adults engage in social media actions, compared with Whites (70 percent) and Blacks (75 percent). That
They’re being called the most influential segment since the Baby Boomers. According to recent Nielsen study presented by the Association of Hispanic Advertising Agencies, The Voice of Hispanic Marketing, “Upscale Hispanics,” in 2012 accounted for 29 percent of the overall Hispanic
The profile of Target’s customers is changing as the nation’s Latino population surges. “Digitally connected, time-pressured, savvy moms who are increasingly Hispanic” is how Target CEO Gregg Steinhafel describes the retailer’s typical customer. Target wants to retain other key customer
