Benicio Del Toro Pokes Fun at his Celebrity Status as the New Global Face of Heineken®

On Monday, Heineken® unveiled a new campaign known as “There’s more behind the star.”

The new U.S. and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. This is the first time the Oscar winner has served as a brand spokesperson and the spots will air in 70+ markets internationally in both English and Spanish. The humorous spots see Del Toro comparing what is behind his own ‘star’ status to specific stories behind the legendary Heineken® brand.

“Consumers increasingly want to know what’s happening behind the scenes in all areas of their lives,” said Ralph Rijks, Vice President, Heineken^®. “This includes their beer of choice.  Heineken^® has a wealth of authentic backstories that make up its rich history and illustrate why its popularity is so enduring. Our new campaign is designed to bring these stories to life in a fresh and innovative way, using the wit we have become famous for.”

For more information about the “There’s more behind the star” campaign, please visit www.heineken.com.