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Tag "Association of Hispanic Advertising Agencies"

Multicultural Latinos as influential as Baby Boomers

Multicultural Latinos as influential as Baby Boomers

They’re being called the most influential segment since the Baby Boomers. According to recent Nielsen study presented by the Association of Hispanic Advertising Agencies, The Voice of Hispanic Marketing, “Upscale Hispanics,” in 2012 accounted for 29 percent of the overall Hispanic

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