Joanna Cuevas Embraces Individuality in Fashion

Scottsdale Fashion Week 2010, Dress by Natalia Acosta

By: Taylor Pineda

From donating her time to make other women feel and look professional, to her own success at 1190 AM Mujeres Unicas, Joanna Cuevas incorporates fashion into all aspects of her life and career. As an image consultant, Joanna primarily looks to have the personal style of the person being dressed tastefully incorporated into an outfit.

“It is not about what other people want you to wear, but choosing your own style that reflects individuality comfort and your personality.”

Cuevas knows the importance of keeping wardrobes creative and unique, and believes that it’s ok if what you’re buying or wearing is not always the latest trend, as long as it captures who you are.

“We are all fashionistas, we choose what we are going to wear everyday regardless if it is for an interview, a fashion show, or even a wedding,” Cuevas said. “We choose what we like in color and texture. It is a reflection of our attitude; a visual power within us.”

Cuevas captures such visual power in her own image, and aims to ignite such power to others as well, “More than anything, I like to work with people in bringing out their own likings, personality, and attitude.”  

As part of Cueva’s initiative, she helps in workshops that educate women on how to dress professionally in the work place. Through sharing her success and experiences, Joanna recommends to stick with what your style is.

“Whether it be dark colors, neutral colors, or earth tones, you want people to see what you have to offer while always keeping a great presentation.”

2012 Latin Grammys: Actress Giselle Blondet (Left), Joanna Cuevas in dress by Silvia Bours (right)

As a savvy shopper, Cuevas encourages women to incorporate pieces they already own. Just as an artist paints a masterpiece, each item of clothing accents a stroke of paint into a complete image. She believes it doesn’t just stop at clothing, but that hair and make-up are equally as important to putting this masterpiece together.

When it comes to her own personal style, Cuevas has created exquisite looks for herself. A frequent boutique shopper, she embraces local designers.

“I like to support local talent because they have a lot to give. We need to support their work. Designers like Natalia Acosta, who combined culture, art, and ambition, need to be introduced to society,” she said. “We all have dreams, right? As a community, we all need to support each other, [in order] to have a foundation to take them to the next level.”

Cuevas annually attends and hosts on behalf of 1190 AM Mujeres Unicas at the Latin Grammy’s, and her exquisite gowns have been seen in realms populated by media. Cuevas mentions that one of her favorite pieces was a gown she wore crafted by her dear friend and known designer Silvia Bours. Having a soft spot for glam, she occasionally indulges in bigger brands such as Manolo Blahnick and Christian Louboutin. 

Phoenix Fashion Week 2012, Fashionably Pink Fashion Show

Cuevas belives that individuality, attitude, and comfort will reflect in your self-esteem and make or break any outfit. It is just as important to feel great on the inside as well as to look amazing on the outside.
 
She encourages readers to donate clothes for men and women in need this holiday season, remembering that the beauty in fashion is not exclusive to anyone, but something than can be utilized to help present a better you.
 
“Designers are to be respected, if [designing] is an art.”