Wal-Mart's Website to Personalize Shopping

By admin August 4, 2014 10:47

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Walmart plans to take on Amazon, by relaunching its website and personalizing shopping for each of its customers.

According to the Daily Mail, Walmart will roll out the new feature that will enable its website to show shoppers more products that they like, based on previous purchases.

It will also customize Walmart’s home page for each shopper based on the customer’s location, local weather and the customer’s search and purchase history.

The increased personalization is part of a series of changes to improve the online shopping experience of its customers that are rolling out now and over the next few months.

The retailer is looking to boost its business online when its U.S. discount division has seen disappointing sales.