Phoenix Suns Announce ‘WeArePHX’ Marketing Campaign, Reveal Black ‘PHX’ Uniform

(Phoenix, Ariz.) – The Phoenix Suns announced a new marketing campaign on Tueday, WeArePHX, as well as a black alternate uniform, both designed to represent the strong connection between the franchise and the City of Phoenix. Suns president, Jason Rowley, head coach Jeff Hornacek and Suns players Eric Bledsoe, Devin Booker, Archie Goodwin,Brandon Knight, Jon Leuer and P.J. Tucker, were joined by City of Phoenix Mayor Greg Stanton for the reveal event at Canyon Suites at The Phoenician, at the base of Camelback Mountain.

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The Suns developed WeArePHX as a platform for reinforcing the bond between sports fans in the Valley and the City’s original professional sports franchise. The campaign embraces the Suns’ rich history of success on and off the court, while engaging fans of all ages with the team’s current roster. As the fourth winningest franchise in NBA history and the only organization in Phoenix to wear the City’s name across its chest, the Suns will celebrate 48 seasons in the Valley this year.

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The Suns also revealed a black “PHX” uniform, deemed Civic Pride, which represents the team’s pride in its home City, while harkening back to popular Suns teams of the past, including the Kevin Johnson and Charles Barkley-led Suns of the mid 90’s, the first team to wear a black Suns uniform. The sleek new design offers the team an alternate look while incorporating the Suns primary colors, purple and orange. The Suns will wear the black alternate for the first time at the team’s home opener on October 28 at Talking Stick Resort Arena, and a total of 13 times during the 2015-16 season, a nod to Suns great Steve Nash, who will be inducted into the team’s Ring of Honor on October 30 and whose teams were among the first to wear a “PHX” jersey in the mid-2000’s.

Jason Rowley, President of the Phoenix Suns (left), Phoenix Mayor Greg Stanton, City of Phoenix Councilman Michael Nowakoski

As part of tonight’s event, the Suns also projected a “WeArePHX” logo onto Camelback Mountain, one of the Valley’s iconic landmarks. The event also featured the reveal of a redesigned Suns court, including a logo at center court used by the franchise from 1992 – 2004, and purple playing lines throughout. The Suns also introduced a number of ways fans will be able to interact with the team’s brand this season, including fan mosaics, social media contests, grassroots community initiatives, and more. The multi-year campaign is designed to take the Suns into their 50^th Anniversary season in 2017-18.