JLo was selected as the 2017 face of the campaign, which strives to have “kids help kids” by collecting donations big or small throughout the month of October and as kids trick-or-treat on Halloween night. The funds from this year’s campaign will focus on children around the world affected by recent natural disasters, including Puerto Rico, Mexico and the Caribbean.

A spokesperson with UNICEF USA said a portion of the funds will be donated to help kids on the island who may have lost everything.

“While conditions in Puerto Rico remain challenging, UNICEF USA is there, working to support children and families as they rebuild,” said Michelle Centeno, who manages Humanitarian Emergencies at UNICEF USA. “The scale of need demands that we all play a role in this ongoing effort, and work closely with partners to put children first.”

Here’s an exclusive look at Lopez’s UNICEF USA announcement: