Eva Longoria Speaks out on Traditional Roles

Eva Longoria has demonstrated great acts of activism over the past year and is continuing to reach out to the community with the mission that women must train themselves professionally in order to shed traditional roles society has imposed on them.

“It’s always been harder for women,” Longoria says Thursday in an interview with Efe, the day before International Women’s Day.

“We have to make ourselves into successful women and challenge the role society has assigned us,” she says, immediately expressing her satisfaction that every day there are more female executives in the film industry and other professions.

The actress certainly practices what she preaches as she continues to make strides in her acting career as well as a business woman. Eva will be returning to the big screen in her new film Frontera, and has formally been a hit TV star on the series Desperate Housewives.

The actress of Mexican origin, Eva Longoria believes women must train themselves professionally in order to shed the role society has traditionally imposed on them.

The star specifically says that the foundation which bears her name promotes the education and business of Hispanic women in the United States. The foundation provides Latinas with the necessary tools and capital to start a business, while working to keep young girls in school so they will be able to attend college.

“My work is focused on helping Hispanic women get a better education and become businesswomen,” she says.

Longoria’s beliefs are shown for the work she has done in the community and now, Frontera, in which she will co-star with Mexico-born actor Michael Peña and Oscar nominee Ed Harris. According to the actress, the movie “humanizes” what goes on along the border between Mexico and Arizona.