Azteca America Announces New Structure
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Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B. de C.V., the second-largest producer of Spanish language content in the world, announced today that Manuel Abud has been appointed President and Chief Executive Officer, effective immediately.
In his role, Abud will lead the Azteca America broadcast network in the US and its newly created Station Group, managing over 25 local stations, and will report directly to Gustavo Guzmán, Senior ranking member of the Executive Committee of TV Azteca, S.A.B. de C.V., and one of the Company’s founders.
His leadership team includes Martin Breidsprecher, newly appointed COO, Court Stroud as EVP of Network Sales, and Enrique Pérez as EVP of Station Group.
“We’re proud to present some new and familiar faces to our leadership team, and we look forward to forging a new path for Azteca America that will harness the production strength of Azteca, together with local and third-party productions as we move forward with the network management of over 25 stations across the country,” said Guzmán. “Manuel is the ideal executive to lead Azteca America. I’m confident that the experience and track record of Manuel and his new team will be a determining factor for the expansion of our network going forward.”
Manuel Abud
Prior to joining Azteca America, Abud was President of the Telemundo Station Group providing leadership to Telemundo’s 16 owned local stations. He has held a wide range of senior leadership positions over the span of his impressive nearly 20-year media industry career. He has played a crucial role in the evolution of news and entertainment within the Hispanic television landscape. Prior positions include President and General Manager of several TV stations, President and Founder of Mun2, as well as President of CBS Telenoticias. A Native of Mexico City, Abud started his career in the Mexican media industry.
Enrique Pérez
Pérez, another veteran in the Hispanic Media Industry with more than 29 years of experience, was most recently Senior Vice President of Sales and Marketing of the Telemundo Station Group. Prior to that, Perez has held a number of leadership positions in the media industry.
Court Stroud
Stroud, a Harvard MBA, has most recently held executive positions at Skyword as Director of Media and Latin America/US Hispanic Partnerships and V-Me Media. Prior to that he held sales positions at Telemundo, Univision and Univision Radio. He was also General Sales Manager for Azteca America during its first five years.
About Azteca America’s Network
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B. de C.V., the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
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