EVHCC Media/Marketing Report May 15

The Hispanic market is in constant transformation. The statistics can help us understand the growth and economic power of Hispanics. But what is the best way to position your product or services among Latinas, among Latino youth and how relevant is the use of culture and traditions to reach these consumers? On Wednesday, May 15 at 7:30 a.m., the East Valley Hispanic Chamber of Commerce will answer many of those questions during its East Valley Hispanic Marketing and Media Regional Report at the Hilton Phoenix/Mesa, 1011 W. Holmes Ave, Mesa.  

 The East Valley Hispanic Chamber of Commerce is gearing up for its Hispanic media and marketing regional report with this year’s theme focusing on the phenomenal influence and purchasing power of Latinas, the extraordinary growth of the Latino youth market and how to maximize the power of culture to build a Hispanic brand.   

 “Current statistics reflect some dynamic changes occurring among Hispanic consumers. They are wiser maximizing the power of social media, they are younger and educated and reaching these consumers can mean the economic difference any successful business,” said Phil Austin, Chairman of the board of the East Valley Hispanic Chamber of Commerce. “Join us as we present some of the best practices in using media and culture to reach Hispanic consumers billions in spending power.”

 The East Valley Hispanic Chamber of Commerce Annual Hispanic Media and Marketing Regional Report provides businesses with helpful, profit making information regarding how best to communicate with Hispanic consumers. During the one and a half hour breakfast session experts will share some demographics and effective marketing and promotional concepts that will help business gain access to the Hispanic market.

 The mission of the East Valley Hispanic Chamber of Commerce is to promote the economic growth and improvement of all business enterprises within the east Valley region of Metropolitan Phoenix.

 The East Valley Hispanic Chamber of Commerce serves the communities of Mesa, Tempe, Chandler, Scottsdale, Gilbert, Queen Creek, Guadalupe, Apache Junction and the Ft. McDowell, Salt River and Gila River Indian Communities.

 Important facts regarding Hispanics in the East Valley include the following:

• They represent 25% of the population or a quarter of a million persons
• They wield a purchasing power of $4 billion annually
• They comprise 1/3 of the K-12 school enrollment
• They own approximately 8,000 small businesses.

 So get vital information from this event and report and grow your business by building an effective Hispanic brand. For more information visits www.evhcc.org, or contact Frank Rios, events director, at frankiejoerios@evhcc.org