Study tracks Hispanic eating, shopping trends
Hispanics enjoy cooking a wide, eclectic variety of foods; are very concerned about the nutritional content of foods; and employ the Internet for information and recipes both during and in between food shopping trips.
In other words, many key food trends among Hispanics parallel those of the general population, judging from the findings of a new report on Hispanic cooking, eating and food shopping trends from Meredith Hispanic Ventures, publishers of “Siempre Mujer” and “Ser Padres” magazines. The online survey was conducted by Hispanic Ventures’ research department between Nov. 16 and Dec. 14, 2012, among the 5,000 loyal, influential subscribers in its “Entre Nosotras” (“Between Us”) database.
Latinas confirmed that they are not only shopping the Hispanic aisle – they have eclectic palettes and enjoy cooking a wide variety of foods. They want to learn more about global cuisines, and they continue to seek samples and coupons to learn about new products.