DATOS: Arizona Latinos Spend Over $43 Billion a Year
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Nearly two-thirds of Hispanic business owners plan to expand, the state’s Hispanic consumers buy more than $43 billion a year in goods and services, and there are more than 67,000 Latino-owned small businesses in Arizona. Those are a few of the facts you’ll find in this year’s DATOS: The State of Arizona’s Hispanic Market, published by the Arizona Hispanic Chamber of Commerce and scheduled for release at a breakfast conference at the Downtown Phoenix Convention Center Sept. 24. “Virtually no corner of the world was left unscathed by the crushing impact of the global economic recession, but this year’s DATOS report shows Arizona and its growing Latino community are bouncing back strong,” said Gonzalo A. de la Melena, Jr., president and CEO of the Arizona Hispanic Chamber of Commerce. “Our state is reestablishing its reputation as an ‘opportunity oasis’ for newcomers from across the country and around the globe. The Hispanic Chamber is proud to have helped lead Arizona in a new direction in the face of our state’s challenges around the economy and immigration and toward an era we believe will bring greater opportunities for Latinos and non-Latinos across the state.” The DATOS event is one of the state’s largest annual gatherings of business and community leaders. About 1,000 people are expected to attend. De la Melena said this year’s DATOS report also includes the results of the Hispanic Business Enterprise Report, a detailed survey of Hispanic-owned small businesses in the state. The survey is part of a series of reports released by the Arizona Hispanic Chamber during the past year highlighting the state’s minority-, women- and Hispanic-owned small businesses. In November, a report about the state of family-owned businesses will be released. The presenting sponsor for this year’s DATOS event is SRP. Mark Bonsall, General Manager & Chief Executive Officer of SRP, said, “The DATOS: The State of Arizona’s Hispanic Market report is an absolute must read for any major corporation and small business owner in the state. DATOS is clear, well organized and provides an indispensable wealth of market intelligence about Hispanic consumer and demographic trends in what has now undeniably become a driving force of Arizona’s economy”. Other highlights in the 2013 DATOS report include:
This year’s keynote speakers are Monica Gil, Senior Vice President, Nielsen Global Information & Measurement, who will deliver a talk on “Why Latinos Matter,” and Luis Garcia, President & Partner, Marketvision, author of “Culture, The Way into Hearts and Carts.” ASU Professor Emeritus Dr. Loui Olivas will present this year’s DATOS findings. Immediately after the DATOS breakfast, Verizon Wireless will present a breakout session titled “Technology for Business” featuring Michele Ruiz, writer of “My Life as a Latina Entrepreneur.”
For information about how to purchase tickets or tables for the DATOS breakfast, contact Susette Coumides at (602) 279-1800 or susettec@azhcc.com.
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About the Arizona Hispanic Chamber of Commerce
Founded in 1948, the Arizona Hispanic Chamber of Commerce is the premier advocate for more than 65,000 Hispanic-owned small businesses and more than 2 million Hispanic consumers statewide. Led by CEO and President Gonzalo A. de la Melena Jr., the non-profit organization provides products and services in the area of market intelligence and capacity building, advocacy and education for the benefit and success of its members, corporate partners, and to actively promote the economic growth and vitality of Arizona.
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