Nick Vega, GM of Hyde Park Jewelers: ‘We’re Upscale Luxury with a Friendly Environment’

By Editor March 3, 2016 10:25

By: Cindy G. Castillo

Hyde Park Jewelers is upscale luxury surrounded by an open, friendly environment and staff.

The company is based out of Denver, but their Phoenix location has been under the management of Nick Vega for the past seven months.

Vega is backed by an extensive experience with big name retailers, including Bloomingdale’s and Neiman Marcus in Beverly Hills. However, he admits his passion always fell in the jewelry department.

“My passion was always in luxury and finer goods,” he explained, “I really wanted to get into a true luxury environment where we’re selling some of the best of the best products in the category of jewelry and watches.”

And that’s precisely what Hyde Park Jewelers has to offers in its now several locations across Denver, New Port Beach, Las Vegas and of course, Phoenix.

Their locations offer some of the best diamonds in the industry, along with different bridal collections, watches and jewelry.

Hyde Park Jewelers Phoenix Location / hydeparkjewelers.com

Despite being an upscale retailer, Vega says his favorite word to describe the Phoenix location is “friendly.”

“People tend to be intimidated, going into this environment,” he said, “[but] we’re truly very friendly, you know, I’m no different than anyone else. I want to build loyalty in this market by getting that customer who maybe isn’t going to buy that $10,000 Rolex today, but maybe in the future, they’ll come and do so.”

Whether or not one is thinking about owning a Rolex, it is a good time to start thinking about the change of season and what trends are coming up for the spring. Here are the three trends Vega predicts will be a hit in the next few months as far as jewelry:

Layers: The concept of layering bracelets and necklaces is one that he sees is prevailing among his customers. “I see women are not wearing one bracelet for instance, but they’re wearing four or five at the same time. Needless to say, these are appropriate pieces – not big, but rather delicate pieces.”

Delicacy and Femininity: The vintage feel of spring he says will continue to be one of the biggest trends of the spring, even when it comes to jewelry. “People are asking for pretty little pearls – they don’t want the big, chunky stuff anymore – they want the femininity.”

Gold: With the exception of their bridal pieces, Vega says gold is making a comeback for good. “Gold goes back and forth, but we’re seeing a switch back to gold in the industry. It sort of makes sense for that vintage-y feel.”

Regardless of what a customer is looking for when they go into his store, Vega says there will always be one thing in common when it comes to their customer service.

“It’s really about people in the end,” he said, “I really pride myself in creating an environment where the staff is really friendly and very knowledgeable.”

To learn more about the large selection of designer jewelry, diamonds, gemstones, and timepieces that Hyde Park has to offer, check out their official website here.