Scarlett Johansson SodaStream Commercial "Banned" From Super Bowl
Every year, corporations around the nation spend millions of dollars for 30 seconds of commercial time during the Super Bowl thanks to the guaranteed 100 million viewers it receives every year.
Over the past couple of years, we’ve heard of the so-called “banned” commercials. People consider these advertisements as too sexy, too controversial, or too plain out-there.
Such was the case with the brand “Sodastream.”
Scarlett Johansson’s collaboration with SodaStream has been in the center of controversy in a sexy new Super Bowl commercial.
The 29-year-old actress appears in the 30 second spot, to air during the big game on Sunday, after initially being banned for the line ‘Sorry Coke and Pepsi,’ extolling the virtues of the environmentally friendly machine and uses her sex appeal to do so.
According to USA, the commercial was initially rejected by Fox, which will air the Super Bowl, because it featured the line ‘Sorry, Coke and Pepsi.’
Daniel Birnbaum, CEO of SodaStream told USA Today: ‘That’s the line that Fox has demanded that SodaStream kill. What are they afraid of? Which advertiser in America doesn’t mention a competitor.
With the offending line now removed, Scarlett can be heard purring, ‘If only there was some way I could make this message go viral,’ before whipping off her drab white robe to reveal a figure hugging navy dress.
Both Coca Cola and Pepsi are sponsors of the annual sporting event.
He fumed: ‘If I could get my money back, I’d be happy to be out of that deal.’
While Alex Bogusky, who helped to create the ad, was also angry, he acknowledged cutting the line would give more screentime to Scarlett and added: ‘So that’s nice.’
To watch the full, uncensored commercial, please visit http://www.youtube.com/watch?v=UB7dobEmlI0