Facebook takes on Twitter: New Trending Section Launched in Battle of the Social Networks

Facebook has launched a new trends section designed to tell users the site’s most popular topics of discussion.

The section is competing directly with Twitter’s trends. These trends will include the most discussed topics on Facebook, and users can click through to check out and surf through the most popular posts.

The new trending list will appear at the right of the homepage for users.

Facebook will create a personalised list for each user, depending on their likes and those of their friends. The list can include films, TV shows and major news events designed to keep users on the site longer.

‘Facebook is a space where people from all over the world gather every day to share their thoughts and participate in real-time conversations, from the highlights of the Golden Globes to the passing of Nelson Mandela,’ the firm said.

The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall,’ it said.

The firm is believed to be targetting Twitter’s newsgathering capabilities, and is also rumored to be working on other newsreading features for its site.

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